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There s a reason we want to squeeze cute things

By Dana Jordan
Published in Psychology
February 02, 2024
1 min read
There s a reason we want to squeeze cute things

There’s a reason we want to squeeze cute things.

Cute Animals

It’s a common reaction that many of us have experienced – the overwhelming urge to squeeze something cute. Whether it’s a baby, a stuffed animal, or even just an adorable picture, there’s something about cuteness that triggers this strange desire. But why do we feel compelled to squeeze cute things? Is there a deeper psychological reason behind this phenomenon?

Research suggests that the human brain is wired to respond to cuteness in a unique way. When we see something cute, such as a fluffy puppy or a chubby baby, our brains release hormones such as dopamine and oxytocin. These feel-good hormones create a sense of pleasure and happiness, making us feel more connected and affectionate towards the cute object in question.

Baby and Dog

This psychological response is often referred to as “cute aggression.” It’s that overwhelming feeling of wanting to squeeze or pinch something cute because of the intense emotions it evokes. Interestingly, research has found that this reaction is more common among women than men, suggesting a potential hormonal or evolutionary link.

One theory suggests that cute aggression serves as a regulatory mechanism for overwhelming positive emotions. When we encounter something incredibly cute, it can be too much to handle. By expressing cute aggression, we release some of the built-up tension and bring ourselves back to a balanced emotional state.

Additionally, the act of squeezing or hugging something cute can provide a sense of comfort and security. Just as children often seek solace in their favorite stuffed animals, adults may find similar comfort in squeezing cute things. This physical contact can trigger the release of endorphins, further enhancing the pleasurable experience.

It’s important to note that while the urge to squeeze something cute may be common, it’s crucial to exercise restraint and respect the boundaries of others, especially when it comes to living beings. Squeezing or handling animals or infants too firmly can cause harm or distress. It is essential to treat cute things with care and gentleness.

So, the next time you feel that irresistible urge to squeeze something really cute, remember that it’s not unusual. Your brain is simply responding to the adorable qualities that trigger feelings of joy and affection. Embrace those emotions, but always remember to express them in a way that is safe and considerate.


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There s a restaurant in albuquerque called tim s place that serves breakfast lunch and hugs and it s owned by a man with down s syndrome
Dana Jordan

Dana Jordan

Science lover

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