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72 of people get creative ideas in the shower

By Elizabeth Marshall
Published in Psychology
February 02, 2024
2 min read
72 of people get creative ideas in the shower

72% of People Get Creative Ideas in the Shower

Shower Thoughts

Have you ever noticed how some of your best ideas suddenly pop into your head while you’re taking a shower? You’re not alone. According to a study, about 72% of people claim to get their most creative thoughts while showering. This phenomenon can be quite intriguing, but have you ever wondered why it happens?

One might assume that the shower’s soothing water flow and warm environment play a crucial role in sparking creativity. However, the real reason behind this phenomenon is quite different. When we take a shower, our minds tend to relax, allowing our thoughts to wander freely. The absence of external distractions and the rhythmic sound of water can create a serene atmosphere, leading to enhanced creative thinking.

Interestingly, this concept is not new. Throughout history, countless great thinkers, artists, and innovators have claimed to find inspiration in the shower. Scientifically, there are a few reasons that support this correlation between showers and creative ideas.

Shower Time

Firstly, warm water has a calming effect on our bodies. It relaxes our muscles, releases tension, and reduces stress levels. When we are in a more relaxed state, our minds can wander freely, allowing us to think more creatively. The production of dopamine, a neurotransmitter associated with pleasure and reward, also increases during a warm shower. This release of dopamine can enhance our mood, leading to more insightful and imaginative thinking.

Moreover, the shower provides a rare opportunity for uninterrupted solitude. In our fast-paced lives, it can be challenging to find moments of true solitude, free from external noise or distractions. The shower, however, offers a few minutes of privacy where we can let our thoughts flow without any interruptions. This dedicated time for introspection can spark creative ideas and problem-solving solutions that might not have occurred during the rest of the day.

Additionally, the shower acts as a sensory stimulant. The sound of water, the warmth, and even the feeling of water on our skin can evoke a sense of relaxation and serenity. This sensory experience can stimulate our brains, making connections between different thoughts and ideas. It allows our minds to form unique associations and explore new possibilities, fostering creative thinking.

While there are no hard and fast rules for when or where creativity strikes, it’s fascinating to observe the correlation between showering and generating creative ideas. So, the next time you step into the shower, embrace the tranquility, and let your mind wander. You never know what brilliant innovation or creative insight might emerge from those few moments of solitude.


  • The Independent: 72% of people get their best ideas in the shower




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Elizabeth Marshall

Elizabeth Marshall

Facts explorer

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