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The average person takes 66 days to form a new habit

By Morgan Wallace
Published in Psychology
February 02, 2024
2 min read
The average person takes 66 days to form a new habit

The Average Person Takes 66 Days to Form a New Habit

Forming a new habit is not an easy task. It requires time, effort, and consistency. While there may be various theories on how long it takes to form a new habit, a commonly accepted fact is that the average person takes 66 days to do so1^. Understanding this timeline can provide you with the motivation and patience needed to achieve your goals.

Change a Habit in 66 Days

Establishing a habit is all about repetition. When you consistently engage in a behavior or activity, it becomes ingrained in your daily routine. Researchers at University College London conducted a study to understand exactly how long it takes for a habit to take hold1^. The study involved 96 participants who aimed to establish a new habit, such as drinking a glass of water after breakfast or doing a daily 15-minute workout.

Over the course of the study, the participants recorded their progress and their feelings towards the habit they were trying to develop. The researchers analyzed the data and found that, on average, it took the participants 66 days to successfully form a new habit. However, it is important to note that this number was an average, and individual results varied from 18 days to 254 days. So, don’t be discouraged if it takes you longer or shorter to cement your desired habit.

How Long Does It Take for a Habit

The 66-day rule suggests that it takes perseverance and consistency to achieve our goals. Many people expect instant results, but forming a habit requires patience. It’s essential to understand that the early stages of habit formation can be challenging. Initially, you may experience resistance, lack of motivation, or forgetfulness. However, as you progress and remain committed, the habit will gradually become more automatic and effortless.

To increase your chances of successfully forming a habit, it’s beneficial to start small. Breaking down your goal into manageable tasks makes it easier to incorporate them into your daily routine. Additionally, tracking your progress can provide a sense of accomplishment and help you stay on track.

It’s important to note that the 66-day timeline is not a guarantee for everyone. Every person is unique, and habits can form at different paces. Factors such as the complexity of the habit, external influences, and individual characteristics can all impact the time it takes for a habit to become ingrained.

In conclusion, forming a new habit takes time and dedication. The 66-day average is a good guideline to keep in mind, but it’s crucial to be flexible and patient with yourself. Remember to start small, be consistent, and track your progress. With perseverance, you can achieve positive changes in your life and make new habits stick.


  1. University College London - How are habits formed: Modelling habit formation in the real world

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Morgan Wallace

Morgan Wallace

Political journalist

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