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Starbucks s round tables were created specifically so customers would feel less alone

By Elizabeth Marshall
Published in Psychology
February 02, 2024
2 min read
Starbucks s round tables were created specifically so customers would feel less alone

Starbucks’s Round Tables: Creating a Sense of Community

Starbucks Round Table

Did you know that the round tables you see in Starbucks stores were deliberately designed to make customers feel less alone? These unique tables hold a deeper purpose than just providing a surface to place your cup of joe. They were strategically incorporated into Starbucks’s store layout to foster a sense of community among their patrons.

As one enters a Starbucks, they might notice the intentional absence of rectangular or square tables. Instead, these coffeehouses feature round tables, which play a significant role in creating a warm and inviting atmosphere. The idea behind this design choice is to encourage social interaction and facilitate connections between customers.

Starbucks believes that brewing a sense of belonging is equally important as brewing the perfect cup of coffee. The company acknowledges that people seek more than just a delicious beverage when they visit one of their stores; they crave human connection, a space where they can escape the solitary distractions of their everyday lives.

Round tables, with their lack of definitive sides, break down physical barriers and promote inclusivity. Unlike rectangular tables that may isolate individuals on opposing sides, round tables encourage shared space and allow customers to engage with those around them. They create an environment where strangers can comfortably strike up conversations, form new connections, and forge friendships over a delicious latte or a steaming mug of tea.

By consciously incorporating round tables into their stores, Starbucks encourages customers to interact beyond mere small talk. These tables act as a catalyst, bringing people together and fostering a deeper sense of community. Whether it’s engaging in spirited debates, exchanging travel stories, discussing popular literature, or simply finding solace in the company of others, Starbucks aims to provide a space where people can feel less alone.

Starbucks Community

The importance of these round tables in creating a community-focused environment is evident. Customers are not only drawn to the quality beverages Starbucks offers but also to the sense of belonging that permeates their stores. The layout and design are carefully planned to instigate conversations and bring people together, leaving customers with more than just a caffeine fix but also a smile on their face.

Starbucks’s innovative round tables reinforce the idea that a coffeehouse is more than just a place to grab a quick drink – it’s a gathering spot, a hub of social interactions, and a sanctuary where patrons can share moments with others. So, next time you find yourself sipping your Starbucks drink at one of their round tables, take a moment to appreciate the thoughtful design and the opportunity it presents to connect with fellow coffee lovers in an inclusive and comforting atmosphere.

Reference: Quality Logo Products


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Elizabeth Marshall

Elizabeth Marshall

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