Kleenex tissues were originally intended for gas masks

Kleenex Tissues: From Gas Masks to Everyday Comfort

When you think of Kleenex tissues, you may immediately associate them with softness, comfort, and taking care of your delicate nose. But did you know that these handy disposable tissues actually have a fascinating origin story? Quite unexpectedly, the original purpose of Kleenex tissues was very different than what we use them for today.

A Surprising Beginning

Kleenex tissues were first introduced by Kimberly-Clark Corporation in 1924 as a brand of facial tissue. The makers intended them to be used as a disposable replacement for handkerchiefs or towels. However, the journey to transforming this product into a household staple involved a rather unexpected detour.

The Unexpected Twist

During World War I, the world witnessed a horrific array of chemical warfare tactics. Kimberly-Clark, a company known for its innovative products, was tasked with creating a new product to protect soldiers’ lungs from the harmful effects of poisonous gas that was being used on the battlefield.

The Birth of the Gas Mask

Inspired by their experience in developing highly absorbent cellu-cotton for bandages, Kimberly-Clark began working on a new invention — a gas mask made of cellu-cotton. They collaborated with the US Army Medical Corps to design a lightweight, easy-to-use mask that could protect soldiers from the harmful gases used in warfare.

During this time, the purpose of their facial tissues took a surprising turn. The same absorbent and soft cellu-cotton material used to create the proposed gas masks was repurposed to produce disposable facial tissues. The idea was to provide a hygienic way to prevent soldiers from inhaling dangerous chemicals while wearing their gas masks.

Kleenex Tissues Take Flight

Although the gas mask project didn’t materialize into a mass-produced solution, Kimberly-Clark quickly recognized the potential of their disposable facial tissues. The company reimagined their use for everyday life, promoting them as a convenient and hygienic way to wipe and blow noses.

Introduced initially as “Kleenex Cold Cream Tissues” in 1924, the product gained popularity due to its excellent softness and absorbency. Over time, Kimberly-Clark dropped the “Cold Cream” from the product name, and Kleenex tissues became a household name associated with comfort and care.

Conclusion

Today, Kleenex tissues have become an essential part of our daily lives. From their unexpected origins as a potential component of gas masks to their transformation into a symbol of comfort and cleanliness, the story of Kleenex tissues is a testament to the power of innovation and adaptability. Next time you reach for a Kleenex tissue, take a moment to appreciate its fascinating journey from the battlefield to your bedside table.

Source: Kleenex History