Cher s 1998 single believe was controversial for its use of auto tune which has since become commonplace in the music industry it s still one of the best selling singles of all time

Cher’s Controversial “Believe” and the Auto-Tune Revolution in the Music Industry

When it comes to pop music, Cher is an iconic figure who has constantly pushed boundaries with her unique style and sound. In 1998, she released a single that not only became a massive hit but also sparked controversy and left a lasting impact on the music industry. The song was “Believe,” which featured a revolutionary technology called Auto-Tune. Two decades later, Auto-Tune is now a commonplace tool in the production of countless songs, allowing artists to experiment with their vocal performances.

The use of Auto-Tune in “Believe” wasn’t just an artistic choice; it was a strategic move that elevated the overall mood and delivery of the song. Auto-Tune, a pitch correction software, was originally intended to fix off-key vocals during the recording process. However, Cher’s producer Mark Taylor decided to experiment with it as an artistic effect, embracing the distinctive robotic vocal style it produced.

The result was a mesmerizing blend of pop and electronic music with Cher’s distinctive voice transformed into a futuristic sound. The heavy use of Auto-Tune generated a unique and catchy hook that caught the attention of listeners worldwide. With its pulsating beats and infectious chorus, “Believe” became an instant hit, reaching the top of the charts in numerous countries.

The controversy surrounding “Believe” stemmed from the newness of Auto-Tune and the distinctive effect it had on Cher’s vocals. Some critics argued that the extensive use of the software undermined the authenticity of the artist’s voice and undermined the traditional standards of singing. However, Cher’s fans and many music enthusiasts embraced the innovation, recognizing it as a groundbreaking evolution in the music industry.

In the years that followed the release of “Believe,” Auto-Tune revolutionized the music industry. Artists across various genres began incorporating the software into their own work, exploring new soundscapes and pushing the boundaries of creative expression. Auto-Tune allowed musicians to experiment with different vocal styles, creating entirely new genres in the process.

Today, Auto-Tune is an integral part of modern music production. It has become a versatile tool used by artists to enhance their vocals or create distinct effects. Whether it’s to achieve flawless pitch or to add a unique robotic twist, Auto-Tune has become an essential component in the creation of contemporary pop, hip-hop, and even rock music.

Despite the initial controversy, Cher’s “Believe” remains one of the best-selling singles of all time. Its impact on the music industry is undeniable, as it paved the way for a new generation of artists to embrace technology and push the boundaries of creativity. Cher’s bold choice to use Auto-Tune in “Believe” forever altered the sonic landscape of popular music and inspired countless musicians to explore new possibilities.

Source: NPR - 20 Years of Cher’s ‘Believe’ and Its Auto-Tune Legacy