99 of google profit comes from its advertising in early 1999 google s founders decided to sell it for us 1 million to excite ceo but they refused it

99% of Google Profit Comes from Advertising

Google is undoubtedly one of the most dominant and influential companies in the world. With its ubiquitous search engine, vast product offerings, and constant innovations, Google has become an essential part of our daily lives. But did you know that a staggering 99% of Google’s profit comes from its advertising?

The success story of Google’s advertising empire can be traced back to its early days when the company almost sold for a paltry sum of US$1 Million. It was in the year 1999 when Larry Page and Sergey Brin, the founders of Google, approached Excite CEO George Bell and offered to sell their fledgling search engine for the aforementioned amount. However, Bell, failing to recognize the immense potential of Google, made the fatal mistake of declining the offer. Little did he know that Google would go on to become one of the most successful and profitable companies in history.

From its humble beginnings, Google quickly transformed into an advertising powerhouse. The company developed a revolutionary advertising platform called AdWords, which allowed businesses to bid on keywords relevant to their products or services. This ingenious system enabled targeted advertising, ensuring that ads were displayed to users who had a genuine interest in what was being promoted. Advertisers only paid when users clicked on their ads, making it an extremely cost-effective marketing strategy.

As Google’s user base grew exponentially, so did its advertising revenue. The company expanded its advertising offerings beyond search results to include display ads, video ads, and mobile ads. With its far-reaching platforms like YouTube and the Android operating system, Google revolutionized the way brands interacted with their target audience. Advertisers flocked to Google, recognizing the immense potential of reaching billions of users through its various platforms.

Today, Google’s advertising business continues to dominate the digital advertising landscape. With its sophisticated algorithms, extensive user data, and vast network of partner websites, Google offers unparalleled targeting capabilities to advertisers. The company’s advertising revenue consistently surpasses expectations, demonstrating its unrivaled success in the industry.

In conclusion, it is astounding to consider that 99% of Google’s profit comes from advertising, given its humble beginnings and the missed opportunity to sell for a mere US$1 Million. However, through their innovation, foresight, and determination, Larry Page and Sergey Brin transformed Google into a global advertising powerhouse. Their decision to reject the offer ultimately allowed Google to thrive and become one of the most successful companies in history.

Source:

Wikipedia: Google Advertising