The 57 on heinz ketchup bottles represents the number of varieties of pickles the company once had

The Surprising Fact Behind the 57 on Heinz Ketchup Bottles

Have you ever wondered what the number 57 on Heinz ketchup bottles stands for? It may seem like a random number, but it actually holds a significant meaning. If you’re a fan of pickles, you might find this fact quite interesting.

The 57 on Heinz ketchup bottles represents the number of varieties of pickles the company once had. Yes, you read that right – pickles! Heinz, a renowned food processing company, was not just famous for its delicious ketchup; they were also known for their wide array of pickles.

In the early 20th century, Heinz was producing an impressive selection of pickle products – from crunchy dill pickles to tangy bread and butter pickles. They were experimenting with different flavors, seasonings, and ingredients to offer pickle-lovers a multitude of options. At the peak of their pickle production, Heinz proudly claimed to have 57 varieties of pickles.

However, it’s worth noting that the number 57 had nothing to do with the actual count of Heinz’s pickle products. It was simply chosen as a clever marketing tactic by the company’s founder, Henry J. Heinz. He believed that the number 57 had a strong significance and potential to attract attention.

Henry J. Heinz considered 57 to be a magical number because he believed it represented the perfect balance between brevity and impact. The number was strategically placed on Heinz ketchup bottles to encourage customers to explore the wide range of products offered by the company, beyond just ketchup.

Even though Heinz had far more than 57 varieties of products, the famous “57 Varieties” slogan became so deeply ingrained in the brand’s identity that it has remained a key component of their marketing efforts for over a century.

Today, Heinz is known worldwide for its quality food products, including ketchup, pickles, sauces, and condiments. While their pickle varieties may have evolved and changed over time, the number 57 on their ketchup bottles continues to remind us of the company’s rich history and commitment to providing a diverse range of flavors for consumers to enjoy.

In conclusion, the 57 on Heinz ketchup bottles has an intriguing origin that ties back to the company’s early days of pickle production. It serves as a reminder of Heinz’s innovative marketing strategies and their dedication to offering customers a plethora of options. So, the next time you reach for a bottle of Heinz ketchup, remember the fascinating story behind the number 57 and the multitude of pickle varieties that once adorned Heinz’s product lineup.

Source: Wikipedia - Heinz 57