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Ibm s motto is think apple later made their motto think different

By Dana Jordan
Published in Business
February 02, 2024
2 min read
Ibm s motto is think apple later made their motto think different

IBM’s Motto: “Think”

IBM Think Logo

In the realm of corporate mottos, few are as succinct yet powerful as IBM’s famous motto, “Think.” This single word has come to represent the essence of IBM’s philosophy and serves as a constant reminder to its employees and clients. It encapsulates the company’s commitment to innovation, intellectual prowess, and striving for excellence.

The origin of this iconic motto can be traced back to the early 20th century when Thomas J. Watson Sr., IBM’s Chairman and CEO, proposed it as a rallying cry for his employees. He recognized that in order to succeed in the rapidly evolving business world, one must be able to think creatively and critically. Watson’s vision was for IBM to be at the forefront of technological advancements, pushing the boundaries through groundbreaking ideas and solutions.

Over the years, IBM’s motto has become deeply embedded in the company’s culture. It serves as a guiding principle that encourages employees to approach challenges with an open mind, to question the status quo, and to seek innovative solutions. “Think” serves as a constant reminder that true progress comes from thinking differently and exploring unconventional avenues.

Apple’s Motto: “Think Different”

Apple "Think Different" Logo

Inspired by IBM’s influential motto, another tech giant, Apple, later adopted a modified version as its own: “Think Different.” This famous slogan reflects Apple’s distinct approach to innovation and design, which has set the company apart in the fiercely competitive consumer electronics industry.

When Steve Jobs, co-founder of Apple, introduced the “Think Different” campaign in 1997, it marked a turning point for the company. Apple was emerging from a period of struggle and needed to redefine its identity. Jobs recognized that to succeed, Apple had to break away from the conventional way of thinking.

The “Think Different” motto became a clarion call for Apple’s employees and customers alike. It emphasized the company’s commitment to challenging the status quo, taking risks, and reimagining what was possible. Apple’s dedication to thinking differently has resulted in game-changing products such as the iPod, iPhone, and iPad, which have revolutionized the way we live, work, and communicate.

While both IBM and Apple’s mottos share a common foundation in the power of thought, each company has established its unique interpretation. IBM’s “Think” signifies contemplation and intellectual rigor, while Apple’s “Think Different” emphasizes the willingness to question norms and redefine boundaries.

In conclusion, IBM’s motto, “Think,” and Apple’s motto, “Think Different,” encapsulate the fundamental values and aspirations of these iconic technology companies. Both slogans serve as constant reminders to their employees and customers about the importance of innovative thinking and challenging the status quo. By embracing these mottos, IBM and Apple continue to shape the future and inspire others to do the same.


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Dana Jordan

Dana Jordan

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