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At the height of its popularity flappy bird generated an estimated 50 000 per day

By Elizabeth Marshall
Published in Internet
February 02, 2024
2 min read
At the height of its popularity flappy bird generated an estimated 50 000 per day

At the height of its popularity, Flappy Bird generated an estimated $50,000 per day.

Flappy Bird

Started as a simple and addictive mobile game, Flappy Bird took the world by storm in 2014. Within a short period of time, it became one of the most downloaded apps on both iOS and Android platforms. The game’s creator, Dong Nguyen, reportedly made a staggering $50,000 per day at the peak of its popularity.

Flappy Bird, with its incredibly simple and frustratingly difficult gameplay, captured the attention of millions. The objective was straightforward - keep a pixelated bird flying through a series of obstacles by tapping the screen. The challenge lay in the precise timing required to navigate through narrow gaps between pipes, reminiscent of the classic Super Mario Bros.

Flappy Bird Gameplay

The game’s revenue generation was mainly through in-app advertisements. Nguyen had placed unobtrusive ad banners at the top of the screen, ensuring that players’ focus remained on the game. These advertisements were surprisingly successful, given that the game had a minimalistic design with no flashy graphics or complicated features.

The simplicity of Flappy Bird was one of its key selling points. It appealed to casual gamers, who may not have been interested in more complex and time-consuming titles. The addictive nature of the game, coupled with its frustratingly challenging levels, made players want to keep coming back for more. This high engagement translated into significant ad revenue for Nguyen.

The success of Flappy Bird can also be attributed to the virality it achieved through social media. Players would boast about their high scores, challenging their friends to beat them. The competitive nature of the game fueled its popularity, leading to a widespread word-of-mouth effect. As more and more people joined in on the Flappy Bird craze, the game’s revenue soared.

Unfortunately, the incredible success of Flappy Bird came with a heavy toll on Nguyen. The immense pressure and scrutiny he faced due to the game’s addictive nature eventually led him to remove Flappy Bird from app stores. Despite its short-lived presence, Flappy Bird left a lasting impact on the mobile gaming industry, paving the way for a new wave of simple yet addictive games.

In conclusion, Flappy Bird’s earning potential during its peak was estimated at an astonishing $50,000 per day. Its uncomplicated gameplay, coupled with cleverly placed advertisements, made it a highly profitable venture for its creator. The viral nature of the game and its addictive qualities ensured that players remained hooked, contributing to its immense success.




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Elizabeth Marshall

Elizabeth Marshall

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