According to market research firm npd fashion world fifty percent of all lingerie purchases are returned to the store

Fifty Percent of All Lingerie Purchases are Returned to the Store

Lingerie is a flourishing industry that continues to captivate customers with its enchanting designs and allure. However, market research firm NPD Fashion World has recently unveiled a surprising statistic - fifty percent of all lingerie purchases are returned to the store^{1^}. This unexpected revelation sheds light on an interesting and often overlooked aspect of the lingerie business.

Return rates play a significant role in the fashion industry, where the customer’s overall experience is crucial for brand loyalty. Lingerie, being an intimate and personal item, necessitates a perfect fit and feel. Discomfort, dissatisfaction, or sizing issues frequently prompt customers to return their lingerie purchases. Additionally, shopping online without the ability to try on the items beforehand further contributes to the high return rate.

Factors that contribute to the high return rate of lingerie include issues with size, style, fabric, and even color. Many customers encounter challenges when choosing the right size, as lingerie sizes can vary across brands and countries. This inconsistency often lead to unsatisfactory fits, leaving customers no choice but to return their purchase.

The allure of lingerie often tempts customers into experimenting with different styles and designs. However, this adventurous spirit may lead to disappointment if the chosen item does not align with personal preferences or body type. Consequently, customers opt for returns to find a more suitable lingerie option.

Another common cause of lingerie returns is the fabric. The sensitivity of lingerie fabrics in terms of itchiness, softness, and breathability adds complexity to the purchasing decision. Subpar fabric quality or unexpected discomfort can make customers reconsider their initial purchase.

The vibrant and diverse color options offered by lingerie brands can also contribute to the high return rate. While customers may be drawn to a particular color when shopping, the actual product may not meet their expectations. Variations in lighting or screen color settings during online shopping can result in a mismatch between the perceived and actual color of the lingerie.

Despite the significant percentage of lingerie returns mentioned by NPD Fashion World, the industry continues to flourish. Lingerie brands are increasingly focused on addressing return issues through innovative sizing solutions, comprehensive size guides, and offering personalized recommendations based on individual body measurements. These initiatives aim to reduce return rates and provide customers with a more successful shopping experience.

As customers become more educated about their lingerie preferences and brands adapt to their needs, the high return rate may see a decline. Understanding the underlying reasons behind lingerie returns allows both customers and companies to work together in finding solutions that enhance the overall buying process and satisfaction.

Source: Newsday